Sage Fly-fishing, a leader in fly fishing equipment, needed their website refreshed to match new brand styling and increase customer usability. Our team tapped in to their developed media library to leverage inspirational photography and storytelling around their products. My role was to help execute design direction and see that we maintained a unified look throughout the entirety of the website. In addition to refreshing the site, we also made sure that the adventure stories Sage was telling were at the forefront of the experience. We created a navigational tool so customers could easily discover these adventures stories and be inspired to purchase more products.