Moment App

Moment specializes in creating professional grade lenses for use with mobile phones. As the lead designer and product owner, I led the team in successfully creating a camera app that could be paired with Moment’s bluetooth mobile-photography case. I leaned heavily on my leadership skills to plan out version releases and assign developers with project deadlines to efficiently complete upcoming releases. Capitalizing on various customer needs, I also designed an effective and useful app that went on to garner app store accolades.

Market Research

My first step in the design process was to identify my key competitors. I based my list of competitors off three factors; 1) Do they offer a wide range of shooting features? 2) Are they showing an increase in downloads/reviews? 3) Is their design approach minimalistic? Armed with these questions, I could easily hone in on what slice of the market I was competing with. This process helped me to form the initial reasoning for “why” this app needed to exist, as well as the rudimentary “how” I was going to execute this app.

Customer Research

Tapping into Moment’s network of photographers and existing customers I went directly to the source and held research interviews. My goal was to learned which accessories photographers used, and which features they missed when switching to shoot with their iPhones. Being a DSLR and iPhone photographer myself, I had a basic hypothesis of what this app needed to achieve, but I needed to qualify my hunch. Through research methods such as building user personas, and use-case stories, I was able to zero in on a short list of points that our app needed to hit to be successful.

Wireframes & Prototyping

Utilizing learnings from my customer research I began my wireframe and rapid-prototyping phase. The objective here was to understand how best I could optimize the layout of a camera app. Keeping true to my initial project goal I wanted the app to be sleek, but not sacrifice key features and the simple functionality that users desired. What came about from this exercise was a new and rapid way for users to make fine camera adjustments all while maintaining focus on their subject.

Final Execution

After multiple prototyping rounds and usability tests with our beta team, I landed on the following designs as our launch iteration.

Launch & Improvements

Using multiple data inputs (app reviews, analytics studies, customer research interviews) I set out to refine and improve. Operating under a 30 day sprint model I worked with our ambassadors and beta team to identify bugs, and increase overall app stability. With each new version release I formed a compelling release story that encompassed the bug fixes and new features to be included.