Icebreaker

Icebreaker, known for their high quality, New Zealand-made merino wool, needed a new site to aid in their approaching introduction to the US market. Along with creating a site that spoke to the brands guidelines, we created a tool that allowed their customers to track the wool that was used in their garment. In the end we achieved Icebreakers needs and created a site that clearly outlined their product offerings, communicated their brand story, and helped increase brand awareness in the US market.