Amazon Kindle Social
Amazon Kindle is the world’s largest digital reading brand. The Kindle Content Design team—the folks who design the bookstore, reading and marketing experience— were looking for a consultant who could bring social media expertise and skills that would help evolve the Kindle brand on all social platforms.
Customer Research
Utilizing web tools such as Facebook and Instagram Insights, as well as Sprinklr, I studied follower habits, interests, and successful content from the clients past. Building on information gathered from those studies I developed audience profiles, demographics, creative briefs and content guidelines.
Drive Engagement
Firstly, The content must serve as entertaining to our viewers. Secondly, it must strike a chord with the audience, and encourage conversation within the community. Once content was pushed, it was my task to measure KPI's and other success metrics.
Cohesive Brand
The content must be cohesive and unified with the brand. Through my content guidelines, and creative briefs, I was able to maintain this balance between brand pillars, and content success.
Content Execution
Lifestyle Photography
From lighting, down to specific photography equipment, I established creative guidelines to help maintain the brands look and feel. As lead photographer I was tasked with conceptualizing and the execution of content.
Motion Content
Through analytics studies and social learnings, I identified opportunities with video content. I developed templetized videos for monthly reoccurring content needs, and quickly built out a repository of assets. These videos served to drive engagement and ROAS for our products.
Third-Party Content Creators
In addition to creating custom content in-house, we called upon third-party resources to aid in the creation of content. Myself, along with our team, built out creative briefs for upcoming events and key deadlines. Our resource of 5+ photographers required creative reviews, and asset culling and selection.
